Guest Feature: Candace Dudley
This blog post is part of Navia’s Guest Series where we spotlight brilliant minds doing meaningful work across the marketing world. Today’s post is written by Candace Dudley, a podcast guesting coach who helps business owners stop spinning their wheels and start landing in front of the right audiences. She’s sharing her insights with the Navia community!
You’ve seen other entrepreneurs get interviewed on podcasts and thought, “That would be amazing for my business.” But then your doubts creep in and suddenly guesting feels too big, too time-consuming, or just not for you.
Sound familiar? You’re not alone.
Here are three myths that keep brilliant business owners, like you, from using podcast guesting to grow and what’s actually true instead.
Myth 1: “I’m not big enough to get booked.”
Many entrepreneurs believe they need thousands of followers, a massive audience, or a best-selling book to be a “good” guest.
Not true.
Podcast hosts care about value, not vanity metrics. If you have a clear story, expertise, and actionable insights their audience can benefit from you’re already a valuable guest.
In fact, smaller shows often prefer real, relatable guests over “big names” who repeat the same stories everywhere.
Myth 2: “Podcast guesting takes too much time.”
Yes, if you try to figure it out alone, podcast guesting can feel time-consuming. Endless research. Clunky cold emails. Back-and-forth scheduling.
But when you have a streamlined system — a clear pitch, a handpicked list of aligned shows, and a process to prep once and show up confidently — it’s one of the simplest ways to get high-impact visibility without spending hours making new content every day.
One 30-minute conversation can generate leads, content snippets, and connections that last long after you hang up the mic.
Myth 3: “I’ll sound awkward or salesy.”
Another big fear: you’ll get on a show and freeze, ramble, or sound like you’re just trying to sell. The truth? When you’re clear on your topics and lead with value, you don’t have to “perform.” You just show up as yourself.
Listeners connect with guests who feel real, relatable, and genuinely helpful — not rehearsed salespeople. And when you know how to share your story naturally, your next dream client might just hear you and think, “That’s exactly who I’ve been looking for.”
Final Podcast Guesting Thoughts
Podcast guesting works because it builds trust and authority fast — without needing to “go viral” or master a new platform from scratch.
If you’ve been holding back because of these myths, consider this your nudge: you’re ready, you’re capable, and your message deserves to be heard.
Inside my Podcast Guesting Accelerator, I help you bust these myths for good — with a clear, done-for-you system to get you booked on aligned shows that amplify your message without burnout.
Want to see if it’s the right fit? Click here to learn more and get booked.
