This is the first entry in Diaries of a Tech Founder, where I’m sharing the behind-the-scenes of building Navia: the honest, human parts you don’t always see.
Where it all began
I’ve been thinking about doing this for a while — documenting what it’s really like to build Navia.
Not the polished, post-launch version. The part before that.
The figuring-it-out-as-you-go. The self-doubt. The quiet wins. The nights you question everything, and the moments you feel a deep yes in your gut.
So I’m starting this series: Diaries of a Tech Founder.
Not because I’ve figured it all out, but because I want to share what this process actually looks like. And maybe, in doing that, help someone else feel a little less alone in theirs.
This is where it begins.
The conversation that shifted everything
You might be wondering why I’m sharing a photo of my kitchen.
That chair - right there ^^ - is where the idea first took shape.
It was me and my partner, sitting at the counter, talking about what had been coming up at work; not just that week, but over the past several years.
I’ve worked with business owners across all kinds of industries — building strategies, guiding their marketing, helping them grow. And no matter who I was working with, the same things kept coming up:
- Marketing feels overwhelming
- They don’t know what to focus on
- They care deeply, but it doesn’t make sense
That night, we didn’t just talk about the problems, we started talking about the possibilities.
There had to be a better way.
Something that took the pressure off.
Something that helped people know exactly what to do, and gave them real support in doing it without losing themselves in the process.
It wasn’t some dramatic breakthrough. But it was the first time I allowed myself to really think: maybe I could build something that actually helped.
The forgotten folder
A few days later, I opened my Google Drive and there it was: a folder that (figuratively) was covered in cobwebs, with a “last edited” date from four years ago.
I opened it out of curiosity, and what I found honestly stopped me.
Frameworks. Guides. Notes I had written on how to make marketing easier; step-by-step breakdowns and resources I had created, but never shared. Back then, I didn’t feel ready.
But something clicked.
It was like I’d been building Navia before I even knew what it was.
That moment felt different.
Not rushed. Not full of doubt. Just… steady.
Like something in me had finally caught up with what I’d known all along that this idea was worth building.
Why this work matters
Looking through that old folder reminded me why I care so much about this work.
Because at the core of it, I’ve never believed marketing should be about doing more.
It should be about doing what matters and giving people their time back to focus on the business, and the life, they actually want.
That belief is what pushed me to keep going. And it’s what Navia is built on.
We’re just getting started
If you're building something of your own - or even just trying to figure out what’s next - I hope this reminds you that you don’t need to have it all figured out to begin.
You just need a starting point. And a reason that feels real enough to follow.
If you want to follow along — or be part of this journey as we continue building Navia — I’d love to have you with us.
Join the email list to be the first to experience Navia!
Come along for the ride. We’re just getting started!
